Key Achievements
in Gaming platform MRR
in Gaming platform MAU
attendees at beetech
user research prep time
Experience
Nov 2024 - Aug 24
Led design for 5 product streams (SuperApp, Telecom, Fintech, e-commerce) with a 10M+ user base
Served as Art Director for beetech conf 2023–2025, built event identity and managed 8 designers for 3,000+ attendees
Launched Thoth initiative, cutting research preparation time by 90%
Introduced Continuous Discovery and Product Mindset Score within the team
Built productivity metrics system (Task Closure Rate & Burnout Rate) for transparent performance management
Aug 2024 - Present
Restructured information architecture, reducing screens by 30% and simplifying navigation
Built atomic token-based design system synced with StoryBook, reducing dev time by 50%
Redesigned onboarding flow, improving completion by 12% (MixPanel Funnel)
Developed new notification system, boosting next-day retention by 40% (MixPanel Cohort)
Created an AI-coach mascot helping users achieve goals, positively impacting retention
Jan 2024 - Nov 2024
Combined roles of Product Designer & Product Owner (discovery, prioritization, hypotheses, testing, metrics)
Increased conversion by 16% through funnel analysis and 3 design iterations
Implemented and defended a new A/B testing tool before InfoSec
Launched Telegram bot to expand funnel, scaling reach from internal hundreds of thousands to ~12M users, projecting multiple profit growth via conversion model
Dec 2021 - Dec 2023
Scaled MAU >6× (200K → 1.3M) over 2 years via new features & UX optimizations
Ran design sprints; launched Tournament feature: 330K MAU (28% of audience), 10% 30-day retention, avg. session 6 min
Increased quiz subscription conversion to 1.16%, generating ~$200K/month via funnel analysis & UX improvements
Mentored junior designer to mid-level
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